Calendar of Events

Check back to this page often or view our online Calendar of Events as we will post any other upcoming events there.


1/10/17 Officers Meeting, 5:00 pm
Lathrop 1/20/17 Board of Managers’ New Year’s Dinner – Crow Canyon Country Club, Danville

2/7/17 Officers Meeting, 4:00 pm Beeb’s Sports Bar & Grill, Livermore
2/7/17 Board of Manager Dinner, 5:00 pm Beeb’s Sports Bar & Grill, Livermore

March Frozen Food Month

3/7/17 Officers Meeting, 5:00 pm. Sacramento
3/18/17 Food Bank Volunteer Day San Francisco & Manteca

4/1/17 Wine Tasting Tour, Lodi, CA
4/04/17 Officer Meeting, 5:00 pm Lathrop
4/10-12/17 NFRA Conference, Tempe, AZ

5/16/17 Officers Meeting, 4:00 pm. Beeb’s Sports Bar & Grill, Livermore
5/16/17 Board of Manager Dinner, 5:00 pm Beeb’s Sports Bar & Grill, Livermore

June Dairy Month
6/10/17 June Food Bank Volunteer Day San Francisco & Manteca
6/13/17 Officers Meeting, 5:00 pm. Sacramento

July Ice Cream Month
No Meeting

8/8/17 Officers Meeting, 4:00 pm Beeb’s Sports Bar & Grill, Livermore
8/8/17 Board of Managers Dinner, 5:00 pm Beeb’s Sports Bar & Grill, Livermore
September Back to School Fall Festival

9/11/17 33rd Annual Golf Tournament, Brookside Country Club, Stockton, Ca 9:00 am
9/11/17 Officers Meeting, 3:00 pm, Brookside Country Club, Stockton October

10/14/17 TGIF Awards Dinner Harvey’s Hotel South Lake Tahoe, NV
10/17/17 Officers Meeting, 5:00 pm, Sacramento November

11/7/17 Officers Meeting, 5:00 pm Lathrop December Date TBD Membership Annual Luncheon, Location and Guest Speaker: TBD
11/10/17 Annual Membership Luncheon Guest Speaker Kevin Coupe, Castlewood Golf and Country Club, Pleasanton. More information to come.

2017 Calendar



Stama Winery, Van Ruiten Winery & Watts Winery

10:00/10:30 a.m. – 4:30/5:00 p.m. depending on Pick-up & Drop-off locations

Frozen and Refrigerated Food Council of Northern California

For our Wine Tasting Tour of Lodi, we will have three locations for pick up, Sacramento, Modesto and Livermore (See back for details). Half of the group will head for Stama Winery and the rest will start at Watts Winery with everyone meeting at: Van Ruiten Winery for Lunch and Winery Tour with the Wine Maker $50 per person ($100 value) Includes Transportation, Wine Tasting and Lunch

Stama Winery: is currently located in the Vino Piazza. The piazza was once a co-op winery for the farmers in the 40s. Their tasting room is in what used to be the boiler room for making brandy. It is like being inside a huge distill when you come taste with us. Vino Piazza is a very historical place that takes you back in time with the feeling of a European Village. Van Ruiten Winery: The Van Ruiten Family Winery is located mid-way between the Sierra Foothills and the San Francisco Bay. The estate vineyards, benefit from the ideal climate influenced by the cool afternoon breezes of the San Joaquin Delta. Watts Winery is a beautiful and friendly boutique winery, with water fountains and a creek, trees, picnicking, in the heart of Lodi wine country that specializes in unique Reds, Chardonnay and Dessert wines



See flyer for details


Annual Luncheon

Castlewood Country Club 707 Country Club Circle, Pleasanton, CA 94566 • (925) 846-2871 Registration 11:30 • Seating is Limited • Payment deadline November 1, 2017

Frozen and Refrigerated Food Council of Northern California

Kevin Coupe has been a working writer all his professional life, and for the past two decades has been bringing to audiences all over the world a wealth of experience, sharp storytelling skills, provocative and contextual insights, unique worldview and serious levity about the world of business and consumers. He is the author of “Retail Rules! 52 Ways To Achieve Retail Success,” a guidebook for competing effectively and efficiently on Main Street. And he is the co-author, with Michael Sansolo, of “The Big Picture: Essential Business Lessons from the Movies,” which uses film narratives to teach about leadership, marketing and surviving the workplace. For almost 16 years, he’s had his own website/blog – – that was launched almost before the word “blog” was coined. MNB provides what Kevin calls “business news in context, and analysis with attitude” to some 35,000 subscribers all over the world. An independent survey ranked MNB as the “top industry news and information site.”

Kevin also is an adjunct faculty member of Portland State University’s Center for Retail Leadership in Oregon, where he has been teaching a summer marketing course for five years. In addition to speaking at hundreds of conferences in the U.S. and abroad and reporting from 49 states and six continents, Kevin has worked as a daily newspaper reporter, magazine writer and editor, video producer, bodyguard, and clothing salesman. He has supervised a winery tasting room (happily), run two marathons (slowly), driven a race car (badly), learned to box (painfully) and acted in a major (but obscure) motion picture. At present, Kevin is working on a sequel to “The Big Picture,” a novel, and a screenplay (that he describes as being a “black comedy about forward buying, justin-time deliveries and slotting allowances.”) He is married with three grown children, and lives in Connecticut.

See flyer for details

Member Events

For more information on joining the council, or council events please contact us.